Management layers
Break the offer into layers. If they sell “everything included” but cannot explain — that is marketing, not ops.
- Messages / chat: rota, tone, PPV, tips, customs
- Traffic: which channels, what budget, what counts as success (paying subs, not likes)
- Content plan: rhythm, formats, what the model shoots vs agency production
- Admin & finance: cabinets, payouts, reporting
- Strategy: 30/60/90 KPIs, adjustments, normalization after peaks